Start 2025 strong. Set AI goals
In this episode, we’ll discuss how to set and achieve meaningful AI goals in 2025 and work through five essential types of AI goals to help you start the year strong
Ready to transform your AI experiments into strategic success? In the first episode of Becky breaks down the five essential types of AI goals every marketer needs to consider. From mindset shifts to practical adoption strategies, you'll discover how to turn random AI tinkering into purposeful progress.
Remember those fun holiday prompts we explored last month? We're building on those playful experiments to create a framework for serious business impact. Whether you're just starting your AI journey or looking to level up your existing skills, this episode provides your roadmap for 2025.
Establishing your AI practice:
We’ll start with a discussion about how you create space in your day for AI practice. We’ll continue our conversation around low stakes prompting and experimentation, and how to create meaningful progress for yourself day by day, week by week all year.
Mindset Goals: Transforming Your Relationship with AI
The foundation of AI success isn't technical—it's psychological. Throughout 2024, I've noticed a common pattern among our most successful community members: they've shifted from viewing AI as a replacement to seeing it as an enhancement of their creative process.
From "perfect prompts" to "iterative improvement"
From "AI might replace me" to "AI enhances my capabilities"
From "AI does the work" to "AI is my thought partner"
Practical Steps for Mindset Development:
1. Start your day with a 5-minute AI experiment
2. Document both successes AND failures
3. Share your learning journey with others
Experimentation Goals: Building Your AI Workout Routine
If mindset is the foundation, experimentation is where you build your AI muscles. The most successful marketers in our community have one thing in common: they've developed a systematic approach to testing and learning.
Remember our holiday prompt challenges? Those weren't just fun exercises—they were training wheels for more sophisticated experimentation. Each of these playful, low stakes AI engagements build confidence and creativity that can translate directly to business applications.
We’ll talk about how to take a structured approach to this experimentation to ensure you’re growing every week.
Weekly Theme Selection - what do you want to play with this week?
Content Creation
Customer Analysis
Campaign Optimization
Workflow Automation
Documentation Template - How are you tracking your outcomes and learnings?
Initial Prompt
Prompt Refinement
Head to Head Testing
Final Results - are you satisfied with the outputs?
Mastery Goals: Building Expertise
Mastery isn't about knowing everything—it's about deeply understanding your core tools. This is your chance to double down on the tools you use in your day to day work, or to pick a specific discipline to deeply explore.
Tool Proficiency
Master your primary AI assistant
Build a personal prompt library
Develop response templates
Workflow Integration
Map current processes
Identify AI touchpoints
Create hybrid workflows
Quality Control
Develop output standards
Build review protocols
Maintain brand consistency
Advocacy Goals: Becoming an AI Culture Champion
The most powerful way to reinforce your own AI learning? Help others succeed. We’ll talk bout goals for becoming an AI champion within your organization
Internal Champions
Create quick-start guides
Host lunch-and-learn sessions
Build prompt libraries for teams
Community Building
Share weekly wins
Document common pitfalls
Create learning resources
Success Stories
Track metrics
Document processes
Share before/after examples
Adoption Goals: Turn Habits into Practices
The ultimate goal isn't just using AI—it's making it your natural first choice for appropriate tasks. This requires systematic integration into your daily workflows.
Task Audit
List routine activities
Identify AI opportunities
Prioritize high-impact areas
Integration Steps
Start with quick wins
Build standard procedures
Train team members
Success Metrics
Time savings
Quality improvements
Team adoption rates
Cost reduction
Ready to Take Action?
Join our AI Decathlon online course, where we'll guide you through implementing each of these goal types with weekly challenges, templates, and community support. Stay Tuned for our comprehensive week-by-week Implementation Guidebook to track your progress.
