Start 2025 strong. Set AI goals

In this episode, we’ll discuss how to set and achieve meaningful AI goals in 2025 and work through five essential types of AI goals to help you start the year strong

Ready to transform your AI experiments into strategic success? In the first episode of Becky breaks down the five essential types of AI goals every marketer needs to consider. From mindset shifts to practical adoption strategies, you'll discover how to turn random AI tinkering into purposeful progress.

Remember those fun holiday prompts we explored last month? We're building on those playful experiments to create a framework for serious business impact. Whether you're just starting your AI journey or looking to level up your existing skills, this episode provides your roadmap for 2025.

Establishing your AI practice:

We’ll start with a discussion about how you create space in your day for AI practice. We’ll continue our conversation around low stakes prompting and experimentation, and how to create meaningful progress for yourself day by day, week by week all year.

Mindset Goals: Transforming Your Relationship with AI

The foundation of AI success isn't technical—it's psychological. Throughout 2024, I've noticed a common pattern among our most successful community members: they've shifted from viewing AI as a replacement to seeing it as an enhancement of their creative process.

• From "perfect prompts" to "iterative improvement"

• From "AI might replace me" to "AI enhances my capabilities"

• From "AI does the work" to "AI is my thought partner"

Practical Steps for Mindset Development:

1. Start your day with a 5-minute AI experiment

2. Document both successes AND failures

3. Share your learning journey with others

Experimentation Goals: Building Your AI Workout Routine

If mindset is the foundation, experimentation is where you build your AI muscles. The most successful marketers in our community have one thing in common: they've developed a systematic approach to testing and learning.

Remember our holiday prompt challenges? Those weren't just fun exercises—they were training wheels for more sophisticated experimentation. Each of these playful, low stakes AI engagements build confidence and creativity that can translate directly to business applications.

We’ll talk about how to take a structured approach to this experimentation to ensure you’re growing every week.

Weekly Theme Selection - what do you want to play with this week?

• Content Creation

• Customer Analysis

• Campaign Optimization

• Workflow Automation

Documentation Template - How are you tracking your outcomes and learnings?

• Initial Prompt

• Prompt Refinement

• Head to Head Testing

• Final Results - are you satisfied with the outputs?

Mastery Goals: Building Expertise

Mastery isn't about knowing everything—it's about deeply understanding your core tools. This is your chance to double down on the tools you use in your day to day work, or to pick a specific discipline to deeply explore.

Tool Proficiency

• Master your primary AI assistant

• Build a personal prompt library

• Develop response templates

Workflow Integration

• Map current processes

• Identify AI touchpoints

• Create hybrid workflows

Quality Control

• Develop output standards

• Build review protocols

• Maintain brand consistency

Advocacy Goals: Becoming an AI Culture Champion

The most powerful way to reinforce your own AI learning? Help others succeed. We’ll talk bout goals for becoming an AI champion within your organization

Internal Champions

• Create quick-start guides

• Host lunch-and-learn sessions

• Build prompt libraries for teams

Community Building

• Share weekly wins

• Document common pitfalls

• Create learning resources

Success Stories

• Track metrics

• Document processes

• Share before/after examples

Adoption Goals: Turn Habits into Practices

The ultimate goal isn't just using AI—it's making it your natural first choice for appropriate tasks. This requires systematic integration into your daily workflows.

Task Audit

• List routine activities

• Identify AI opportunities

• Prioritize high-impact areas

Integration Steps

• Start with quick wins

• Build standard procedures

• Train team members

Success Metrics

• Time savings

• Quality improvements

• Team adoption rates

• Cost reduction

Ready to Take Action?

Join our AI Decathlon online course, where we'll guide you through implementing each of these goal types with weekly challenges, templates, and community support. Stay Tuned for our comprehensive week-by-week Implementation Guidebook to track your progress.

Happy New Year!

Happy New Year from CaffeinAIted Marketing!

In this episode, we talk about the advances in Generative AI that have transformed content creation for marketers this year, and the things you can expect to see continue to transform our work in 2025.

For a little bit of fun, here is the prompt I built to design a New Year’s Cocktail, and the results I got from Claude, ChatGPT and Microsoft copilot

My Prompt:

Generate ideas for a festive new year's cocktail recipe. Include champagne and edible glitter for a celebratory touch. Make sure it's not too sweet and that it won't give me a hangover. Include an option for a mocktail for the designated driver or kids at a party. Give it a fun name, and include the list of ingredients, mixing instructions and a fun description. Don't use alliteration in the name, it drives me crazy!

Claude’s recipe:

I'll create a festive cocktail that's both elegant and balanced, with a mocktail option.

# Midnight Spark Cocktail

**Description:**

A crisp, sophisticated New Year's libation that sparkles like the midnight sky, promising celebration without the next-day regret. The delicate balance of champagne, gin, and herbal notes creates a refined drink that's as memorable as the moment the clock strikes twelve.

## Ingredients (Cocktail):

- 1.5 oz dry gin

- 0.5 oz elderflower liqueur

- 3 oz champagne or sparkling wine

- 0.25 oz fresh lemon juice

- 2-3 drops of lavender bitters

- Edible silver glitter

- Rosemary sprig for garnish

- Ice

 ## Ingredients (Mocktail Version):

- 1 oz elderflower syrup

- 3 oz non-alcoholic sparkling wine or sparkling water

- 0.25 oz fresh lemon juice

- 2-3 drops of lavender extract

- Edible silver glitter

- Rosemary sprig for garnish

- Ice

## Mixing Instructions:

1. Chill a champagne flute or coupe glass

2. In a cocktail shaker, combine gin, elderflower liqueur, lemon juice, and bitters with ice

3. Shake vigorously for 10-15 seconds

4. Strain into the chilled glass

5. Top with champagne

6. Sprinkle a tiny pinch of edible silver glitter on top

7. Garnish with a delicate rosemary sprig

8. For the mocktail, follow the same steps, replacing alcoholic ingredients with non-alcoholic alternatives

**Hangover Prevention Tips:**

- Drink water between cocktails

- Use high-quality spirits

- The light, botanical nature of this drink helps minimize next-day discomfort

**Serving Suggestion:**

Serve immediately after preparation to capture the maximum effervescence and sparkling effect. The edible glitter should be sprinkled just before serving for the most dramatic presentation.

**Pro Tip:** For an extra festive touch, you can rim the glass with a light dusting of edible silver glitter mixed with a touch of fine sugar for added sparkle.

Cheers to a spectacular New Year's celebration that looks stunning and tastes sophisticated!

ChatGPT’s recipe:

Description

Kick off the new year in style with Sparkling Stardust, a dazzling champagne-based cocktail that’s light, elegant, and not overly sweet. With a touch of citrus and a swirl of edible glitter, this drink is as radiant as your resolutions. There's even a mocktail version to keep everyone feeling festive and included.

Ingredients (Cocktail)

• 4 oz chilled champagne (or your favorite sparkling wine)

• 1 oz fresh grapefruit juice

• 0.5 oz elderflower liqueur (such as St-Germain)

• 1 dash of bitters (optional, for complexity)

• A pinch of edible glitter (gold or silver)

• Grapefruit twist or rosemary sprig for garnish

Ingredients (Mocktail)

• 4 oz chilled sparkling white grape juice or non-alcoholic sparkling wine

• 1 oz fresh grapefruit juice

• 0.5 oz elderflower cordial

Co-pilot’s recipe 

Sure! How about a cocktail called "Sparkling Stardust"? Here's the recipe:

Sparkling Stardust Cocktail

Ingredients:

• 4 oz Champagne

• 1 oz Elderflower liqueur

• 1 oz Fresh lemon juice

• 1 tsp Edible glitter

• Ice cubes

• Lemon twist for garnish

Instructions:

1. Fill a cocktail shaker with ice cubes.

2. Add the elderflower liqueur and fresh lemon juice to the shaker.

3. Shake well until the mixture is chilled.

4. Strain the mixture into a champagne flute.

5. Top up with champagne.

6. Sprinkle a pinch of edible glitter on top.

7. Garnish with a lemon twist.

Description:

This elegant cocktail combines the delicate floral notes of elderflower with the refreshing zest of lemon, all brought together with the effervescence of champagne. The edible glitter adds a touch of magic, making it perfect for a festive New Year's celebration. It's light and refreshing, ensuring you can enjoy the night without worrying about a hangover.

Sparkling Stardust Mocktail

Ingredients:

• 4 oz Sparkling water

• 1 oz Elderflower syrup

• 1 oz Fresh lemon juice

• 1 tsp Edible glitter

• Ice cubes

• Lemon twist for garnish

Instructions:

1. Fill a cocktail shaker with ice cubes.

2. Add the elderflower syrup and fresh lemon juice to the shaker.

3. Shake well until the mixture is chilled.

4. Strain the mixture into a champagne flute.

5. Top up with sparkling water.

6. Sprinkle a pinch of edible glitter on top.

7. Garnish with a lemon twist.

Description:

The mocktail version of Sparkling Stardust offers the same delightful flavors and celebratory sparkle without the alcohol. It's a perfect option for designated drivers, kids, or anyone who prefers a non-alcoholic beverage. The combination of elderflower syrup and lemon juice creates a refreshing and festive drink that everyone can enjoy.

I hope you enjoy these recipes! Cheers to a sparkling New Year!🥂